Protect your cash savings and retirement today.
Get your free gold guide and see how you can receive $500–$10,000 in free gold when you get started with a Heartland specialist. Own it in a Gold IRA — or have it delivered directly to your door.
The power of diversification
If any of these keep you up at night, you're not alone — and physical gold may be the anchor your savings need.
Open an accountProtect cash savings and/or a retirement account
A Gold IRA isn't the only way to own gold. Buy gold and silver outright — with cash, check, or wire — and have it shipped fully insured, discreetly, right to your door. No account required.
Cash purchases & direct delivery
Meet your gold advisors
Ben Cash is co-founder and CEO of Heartland Capital, one of America’s fastest-growing precious metals firms. With a finance career dating back to 2012, Ben has facilitated more than $300 million in transactions and growing.
He launched his career as a high-performing mortgage broker, quickly earning a reputation for strategic thinking, client advocacy, and an ability to simplify complex financial decisions. Over the past decade, Ben shifted his focus to the gold and metals industry, where his leadership, market insight, and commitment to transparency have helped thousands of clients safeguard their savings.
Today, Ben leads Heartland Capital with a mission to provide everyday Americans access to reliable guidance, honest education, and premium precious-metal solutions. His vision and hands-on approach have positioned Heartland as a trusted name in an often-crowded industry.
When he’s not building Heartland Capital, Ben is a devoted father and avid outdoorsman who values faith, family, and the freedom that smart financial planning provides.
Nick Coffman is the President of Heartland Capital and a seasoned financial professional with over a decade of experience. Since beginning his career in 2011, he has facilitated more than $500 million in transactions and built a reputation for integrity, clarity, and client-first leadership.
Nick started as a top mortgage broker at one of the nation’s largest banks, quickly becoming known for his ability to simplify complex financial decisions and guide clients with confidence. Today, he brings that same expertise to Heartland Capital, where he leads company strategy and ensures every client receives transparent, reliable guidance on protecting their wealth through precious metals.
Outside of his professional work, Nick is a dedicated father and active community member who values service, family, and helping others build a secure future.
Secure your investments with the 5 P's
Move money from your current retirement account into one backed by physical gold and precious metals — completely free of tax penalties.
Secure & Private
Beyond the reach of government agencies and major institutions, your gold stays private and secure.
Safeguard
One of the most dependable safeguards against downturns, inflation, and unpredictable market shifts.
Financial Growth
Gold has consistently appreciated — its value has surged roughly 400% over the past two decades.
Asset Security
Maintain your buying power and safeguard wealth with genuine portfolio diversification.
Forecastable Outcomes
A hedge against inflation and global uncertainty that generally moves opposite the stock market.
A Gold IRA, made simple
A Gold IRA — also called a Precious Metals IRA — is an IRS-sanctioned retirement account that works like a traditional IRA, but lets you hold physical gold coins, bars, and other approved metals in a secure, fully insured depository. You get all the benefits of a conventional retirement account:
"I had a great experience with Heartland Capital in Des Moines. They helped me purchase physical gold and explained how a Gold IRA works. Highly recommend."
"Mark was extremely knowledgeable and explained how physical gold can protect retirement savings from inflation. Setting up my IRA was straightforward. Highly recommend."
"Ben is awesome! He spends time talking with you and exploring all your options. He's honest and straightforward, which I appreciated very much."
"Ben took time to talk about everything Heartland offers and kept in contact throughout the order from shipping to delivery. We will be doing business again."
"I spoke with several gold companies before choosing Heartland, and they stood out by far. No pushy sales tactics — just honest advice and clear answers."
"Turned over a 401k with Ben. He helped me move a huge chunk into precious metals. Fast forward a couple months — gold and silver breaking records! Couldn't be happier."
Your specialist is one call away.
No obligation. No pressure. Just honest answers about protecting your savings and retirement with physical gold.