Ben Cash is co-founder and CEO of Heartland Capital, one of America’s fastest-growing precious metals firms. With a finance career dating back to 2012, Ben has facilitated more than $300 million in transactions and growing.
He launched his career as a high-performing mortgage broker, quickly earning a reputation for strategic thinking, client advocacy, and an ability to simplify complex financial decisions. Over the past decade, Ben shifted his focus to the gold and metals industry, where his leadership, market insight, and commitment to transparency have helped thousands of clients safeguard their savings.
Today, Ben leads Heartland Capital with a mission to provide everyday Americans access to reliable guidance, honest education, and premium precious-metal solutions. His vision and hands-on approach have positioned Heartland as a trusted name in an often-crowded industry.
When he’s not building Heartland Capital, Ben is a devoted father and avid outdoorsman who values faith, family, and the freedom that smart financial planning provides.
Nick Coffman is the President of Heartland Capital and a seasoned financial professional with over a decade of experience. Since beginning his career in 2011, he has facilitated more than $500 million in transactions and built a reputation for integrity, clarity, and client-first leadership.
Nick started as a top mortgage broker at one of the nation’s largest banks, quickly becoming known for his ability to simplify complex financial decisions and guide clients with confidence. Today, he brings that same expertise to Heartland Capital, where he leads company strategy and ensures every client receives transparent, reliable guidance on protecting their wealth through precious metals.
Outside of his professional work, Nick is a dedicated father and active community member who values service, family, and helping others build a secure future.
Mar 18, 2026
I had a great experience working with Heartland Capital in Des Moines. Brad helped me purchase physical gold and explained how a Gold IRA works. If you’re looking for a knowledgeable gold dealer or precious metals company, I highly recommend them.
Mar 18, 2026
Mark did a Great job, best prices I could find!
Mar 16, 2026
I had an excellent experience working with Heartland Capital and Mark while researching options for a Gold IRA. Mark was extremely knowledgeable and took the time to explain how investing in physical gold and precious metals can help protect retirement savings from inflation and market volatility. The process of setting up my precious metals IRA was straightforward, and Heartland Capital made the rollover and purchase process easy to understand. If you’re looking for a trustworthy company to buy gold, invest in a Gold IRA, or diversify your retirement with precious metals, I highly recommend Heartland Capital and working with Mark.
Mar 14, 2026
Ben is awesome! He spends time talking with you and exploring all your options. He's honest and straightforward which I appreciated very much. Highly recommend Heartland Capitol.
Mar 12, 2026
Ben Cash took the time to talk with us about all Heartland Capital has to offer and answered questions about the products and process. When we decided to move forward he helped with comparing products and kept in contact throughout the order from shipping to delivery. We will be doing business with him again in the future.
Mar 4, 2026
Ben was easy to work with. Will use him the future.
Mar 4, 2026
Ben is very professional and trustworthy person. He had great knowledge and is always ready to talk and share info with his customers.
Aug 27, 2025
Heartland has competitive pricing, and Ben was very honest and easy to work with through the whole process. Will work with again in the future.
Jul 16, 2025
Ben was extremely knowledgable and made the process smooth and easy. Would highly recommend.
Apr 16, 2025
I spoke with several gold companies before choosing Heartland Capital, and they stood out by far. No pushy sales tactics - just honest advice and clear answers. The process was smooth and I feel confident I made the right choice for my money. Highly recommend.
Mar 17, 2025
Turned over a 401k with Ben. I was concerned about the shift in the current market, and he helped me move a huge chunk into precious metals. Fast forward a couple of months: Gold and silver are breaking records and the stock market is on the slide! Couldn't have been more happy with the level of service and knowledge that Ben brings to the table! If you are looking to secure your investments in precious metals, I would highly recommend Heartland Capital!
Beyond the reach of government agencies and major financial institutions, your gold remains entirely private and secure from outside control.
Precious metals are widely seen as one of the most dependable safeguards against economic downturns, rising inflation, and unpredictable market shifts.
Throughout history, gold has consistently appreciated in worth. Over the past two decades alone, its value has surged by roughly 400%.
Gold helps maintain your buying power and safeguards your wealth by adding genuine diversification to your portfolio.
Gold is often considered a safeguard against inflation and global uncertainty, and it generally moves opposite to the stock market.
Protect your assets now by moving money from your current retirement account into one supported by physical gold and other precious metals—completely free of tax penalties.
Open An AccountA Gold IRA, also called a Precious Metals IRA, is an IRS-sanctioned retirement account that works much like a traditional IRA, with one key difference: it allows you to invest in physical gold coins, gold bars, and other IRS-approved metals such as silver, platinum, and palladium. Your metals are stored in an authorized, secure, and fully insured depository facility.
Additionally, you receive all the benefits of a conventional retirement account.